PMR Editorial·08/05/2026 1:48 am·6 min read
Could July's Selloff Be the Best Buy Opportunity Since 2022?

July's 2026 selloff gave investors an uncomfortable reminder that expensive, crowded trades can unwind fast. Yet a sharp pullback can create a best buy opportunity when company profits remain on track.
Patriot Market Research argues that the recent weakness improved the entry point for U.S. stocks, rather than ending the broader bull case. That view is a thesis, not a promise, and it depends on earnings holding up as AI investment turns into cash flow.
Key Takeaways
Patriot Market Research maintains a buy view on the S&P 500 and a 7,787 year-end target.
Weakness in AI chip shares hurt cap-weighted indexes more than the broader market.
Equal-weight performance suggests many non-mega-cap companies remain in good shape.
Big technology valuations have fallen closer to mid-2022 levels.
High Treasury yields, seasonal weakness, and election-related uncertainty could extend volatility.
How July's Selloff Could Create a Best Buy Opportunity

The S&P 500's first negative July since 2014 has attracted attention for good reason. However, a monthly decline doesn't prove the market has found a bottom. It can still improve the price investors pay for future earnings.
July 2014 offers useful context, although the numbers need care. The S&P 500 fell about 1.61% that month, while the often-cited 2.88% figure refers to its year-to-date decline at July's end. The index recovered and finished 2014 with a strong gain.
July 2022 was the stronger rebound example. The S&P 500 gained roughly 9.2% that month after falling more than 20% during the first half of the year. That episode shows how quickly sentiment can change after valuations reset.
Why July weakness does not automatically mean the AI trade is over
AI chip stocks drove much of the July pressure, and global semiconductor shares also had a rough month. Falling share prices, though, aren't the same as falling sales or weaker demand.
The Patriot Market Research thesis cites expected S&P 500 second-quarter earnings growth of about 47.4% and nearly 28% earnings growth for 2026. Those are estimates, so revisions matter. Still, large AI-related capital budgets from cloud companies could support future revenue and cash flow if demand stays strong.
What the July 2014 and July 2022 comparisons really show
Neither period is a template for 2026. July 2014 was a brief setback inside an ongoing expansion, while 2022 followed a much deeper bear-market decline.
A calendar comparison is useful only when earnings, interest rates, valuations, and market breadth receive equal attention.
History can provide perspective, but it can't set an entry date.
The Equal-Weight S&P 500 Shows Strength Beyond the Biggest Technology Stocks

A standard S&P 500 fund weights companies by market value. Apple, Microsoft, Nvidia, Amazon, Alphabet, Meta, and Tesla therefore carry far more influence than most index members.
An equal-weight version gives each constituent the same starting weight. Patriot Market Research points to its strength during the July decline as evidence that the selloff was concentrated in heavily owned technology names.
That distinction matters. Broad weakness across banks, industrials, health care, consumer firms, and smaller companies would be more troubling. Better breadth suggests investors still see value outside the mega-cap growth trade.
The Magnificent Seven may offer a better valuation setup
The research places the Magnificent Seven near their lowest collective valuations since mid-2022. Lower multiples can improve the risk-reward balance, but only if earnings meet expectations.
Nvidia's gain of more than 1,100% after its 2022 lows is historical context, not a forecast. Google, Microsoft, and Amazon may gain more support if their AI spending produces stronger cash flow over the next 18 months.
How investors can compare SPY, QQQ, VOO, IVV, DIA, and IWM
Investors can match fund exposure to their view of concentration and market breadth:
SPY, VOO, and IVV track the S&P 500, though each has different trading and fee characteristics.
QQQ has heavier exposure to large Nasdaq technology stocks, which raises both growth exposure and concentration risk.
DIA tracks the 30-stock Dow Jones Industrial Average and has a different mix of mature blue-chip companies.
IWM follows the Russell 2000, offering smaller-company exposure that can react sharply to rates and economic conditions.
A mix of broad-market exposure and smaller allocations to focused funds can reduce dependence on one AI stock or one group of companies.
What Patriot Market Research Sees Ahead for U.S. Stocks

Patriot Market Research maintains a buy rating on the S&P 500 with a 7,787 year-end target. The target rests on expected earnings growth and continued AI-related capital spending, not on the claim that July was a guaranteed bottom.
Headlines can move prices for days. Earnings, profit margins, and free cash flow determine whether high valuations can hold for years.
Seasonality, interest rates, and policy risk could delay the rebound
August and September have historically been difficult months for stocks, based on average returns from 1952 through 2025. The research also expects volatility to remain elevated into November as midterm-election uncertainty builds.
High long-term Treasury yields present another challenge. When yields rise, investors often assign lower values to profits expected far in the future. That pressure hits richly valued growth companies hardest and limits the Federal Reserve's room to ease policy.
A disciplined way to act on a possible buy opportunity
Build positions gradually instead of committing all available capital after one bad month. Compare valuations against earnings growth, then watch earnings revisions, margins, cash flow, Treasury yields, and management guidance.
Avoid placing an entire portfolio in one AI company. Past returns never guarantee future results, and a plan should fit the amount of volatility you can tolerate.
A Better Price Is Not a Guaranteed Bottom

July's decline may have created a more attractive entry point for quality U.S. companies, especially if earnings remain strong and AI spending produces profitable growth. Strength in the equal-weight index supports the case that the market extends beyond the largest technology names.
Still, higher bond yields, weak seasonal trends, and policy uncertainty can keep prices unsettled. Disciplined investorscan use the selloff to reassess value and build carefully, rather than treating every decline as a certain bottom.